Google, the biggest search engine came to Nigeria with a bang, today Google has impacted in the tech community and presently impacting in the media industry with the YouTube masterclass holding at the Landmark Lekki, Lagos.
Google is poised to ensure that Nigerian media publishers on YouTube has the best training and having great contents. These contents would be montised for publishers to make profit. Optimisation, translations ,key words, seasonal trends and other ways that publishers and creators can make YouTube publishing easy was brought to the fore.
As Nigerians are getting used to YouTube for their entertainment and news, YouTube has come as a disruptive technology that has blurred the traditional broadcasting industry with telecommunications, making many Nigerians that couldn’t purchase TV licences to be TV broadcasters and this has a positive effects to the economy !
The masterclass brought to the fore the best practices and how publishers can follow the laid down rules and policies of Google from ratings to privacy laws.
With over one billion contents and watching everyday, YouTube has been seen as the biggest video content platform globally. With the cost of data getting cheaper in Nigeria, Nigerians are finding alternative entertainment, news and inspiration on YouTube. The masterclass is designed to update YouTubers on the latest trend in video broadcasting.
Anthony Nwosu E