YouTube Rewind: What was created, watched and shared in 2017

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YouTube today released its annual Rewind lists, showcasing the moments that captured the attention of Nigerians and YouTube users around the globe this year.

 

The top 10 videos (excluding from major music labels) most viewed by Nigerians this year include comedy skits by Mark Angel, coming in 3rd and 8th position, as well as political concerns with the return of President Buhari from his medical trip to the United Kingdom and the Biafra protests coming in at 2nd and 4th position.

 

A look at the music videos most watched in Nigeria, shows how Nigerians have embraced indigenous music but not without a few foreign favorites. Songs like Davido’s ‘If’ and ‘Fall’ and DJ Khaled’s ‘Wild Thoughts’ with Rihanna and ‘I’m the One’ took top spot. Nigerian favorites ‘Come closer’ by Wiz Kid featuring Drake, ‘Wo’ by Olamide, ‘Nobody Ugly’ by P-Square all made the list.

 

Globally, the most watched video with 181,958,411 views was Thai love song ‘As Long As We Will Become The Dust’ by Oyster Masked. The melody and beautiful meaning of the song makes it one of the performances that captured the world’s attention in 2017.

 

In the category of the most watched music video globally, Nigerians joined the rest of the world in their love for Latino music as ‘Despacito’ by Luis Fonsi featuring Daddy Yankee tops the category, followed by Ed Sheeran who dominated both the music and non music video category.

 

Checkout the YouTube Rewind 2017 Channel for more top lists from around the world.

 

2017 Top 10 trending videos (Nigeria)

  1. Deaf And Dumb Emmanuella Vs Akin And Pawpaw – (Nigerian Nollywood Movies 2017)
  2. Welcome Back President Buhari: See how the President Landed after Medical Trip in UK
  3. Maths Teacher (Mark Angel Comedy) (Episode 118)
  4. Biafra: Kanu I Want Binta To See This
  5. NAIJ.com visits Evans the kidnapper’s house, how should he be punished?
  6. Channels Television: Boko Haram Special Documentary
  7. Wo – Olamide | Ikorodu Street Kids Dance (dream catchers dance)
  8. Longer Throat (Mark Angel Comedy) (Episode 101)
  9. President Is Back – Pete Edochie (African Nollywood Movies)
  10. Akpos And Beaty 1 – (Nollywood Romantic Movies)

 

Top 10 Trending music videos (Nigeria)

  1. Davido – If [Official Video]
  2. Olamide – Wo!! [Official Video]
  3. Davido – Fall
  4. P-Square – Nobody Ugly [Official Video]
  5. WizKid – Come Closer ft. Drake
  6. Tekno – Yawa [Official Video]
  7. Flavour  – Most High (feat. Semah G. Weifur) [Official Video]
  8. DJ Khaled – Wild Thoughts ft. Rihanna, Bryson Tiller
  9. DJ Khaled – I’m the One ft. Justin Bieber, Quavo, Chance the Rapper, Lil Wayne
  10. Ed Sheeran – Shape of You [Official Video]

 

Top 10 trending videos in (Global)

  1. As Long As We Will Become The Dust – Oyster Masked | THE MASK SINGER 2
  2. ED SHEERAN – Shape Of You | Kyle Hanagami Choreography
  3. Ping Pong Trick Shots 3 | – Dude Perfect
  4. Darci Lynne: 12-Year-Old Singing Ventriloquist Gets Golden Buzzer – America’s Got Talent 2017
  5. Ed Sheeran – Carpool Karaoke
  6. Lady Gaga’s FULL Pepsi Zero Sugar Super Bowl LI Halftime Show | NFL
  7. “INAUGURATION DAY” – A Bad Lip Reading of Donald Trump’s Inauguration
  8. History of the entire world, I guess
  9. In a Heartbeat – Animated Short Film
  10. Children interrupt BBC News interview – BBC News

 

Top 10 Trending music videos (Global)

 

  1. Luis Fonsi – Despacito ft. Daddy Yankee
  2. Ed Sheeran – Shape of You [Official Video]
  3. J Balvin, Willy William – Mi Gente (Official Video)
  4. Maluma – Felices los 4 (Official Video)
  5. Bruno Mars – That’s What I Like [Official Video]
  6. Chris Jeday – Ahora Dice (Official Video) ft. J. Balvin, Ozuna, Arcángel
  7. 05. El Amante – Nicky Jam (Video Oficial) (Álbum Fénix)
  8. Jason Derulo – Swalla (feat. Nicki Minaj & Ty Dolla $ign) (Official Music Video)
  9. DJ Khaled – I’m the One ft. Justin Bieber, Quavo, Chance the Rapper, Lil Wayne
  10. Enrique Iglesias – SUBEME LA RADIO (Official Video) ft. Descemer Bueno, Zion & Lennox

 

The top trending videos for 2017 are based on views, shares, comments, likes and more. These lists reflect the amazing variety of content that YouTube audiences love, watch and listen to, day in and day out.

 

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 Youtube, Button, Website, Link, Url, Video, Videos

FAQ and Additional Resources

How many years have you done this?
2016 is the 9th year we’ve made a list of the most popular videos on YouTube. (2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016)

How did you determine the top video list?

You don’t just watch videos – you share, like, make responses and more. So we looked at the many ways you interact with videos to identify the top trending videos that everybody was talking about in 2016. The final list is ranked by views.

 

Just how much YouTube were we watching this year?

You now watch billions of hours of video every month on YouTube, and that’s growing 50% year over year. More stats are available here.

 

What makes a video go viral on YouTube?

There’s no exact formula, but popular videos tend to have three key characteristics. They’re entertaining or informative in some way, they’re something that you want to share with other people, and they come from a channel with more videos like it.

 

YouTube Metrics

  • YouTube has over a billion users — almost one-third of all people on the Internet — and everyday people watch hundreds of millions of hours on YouTube and generate billions of views.
  • YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.
  • The number of hours people spend watching videos (aka watch time) on YouTube is up 60% y/y, the fastest growth we’ve seen in 2 years.
  • The number of people watching YouTube per day is up 40% y/y since March 2014.
  • The number of users coming to YouTube who start at the YouTube homepage, similar to the way they might turn on their TV, is up more than 3x y/y.
  • 80% of YouTube’s views are from outside of the U.S.
  • YouTube has launched local versions in more than 70 countries.
  • You can navigate YouTube in a total of 76 different languages (covering 95% of the Internet population).

Additional Resources

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About YouTube

Launched in May 2005, YouTube is the world’s most popular online video community allowing billions of people to discover, watch and share video. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube is a Google company. www.youtube.com

 

For more information, visit our Google Africa G+ page or our Google Africa Blog: google-africa.blogspot.com. You can also follow Google’s Africa team on Twitter: twitter.com/googleafrica

 

 

 

 

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