In recognition of its strides in the Nigerian digital marketing space, ADE Digital, an indigenous digital marketing company based in Lagos has been recognized for its strides in the Nigerian digital marketing space. The recognition held at the Sheraton Hotels Ikeja brought to the fore the various strides ADE Digital brought to the country and also how they have made great intervention in the area of digitisation project named “Free Digital” Initiative.
Speaking on the recognition, Michael Ebia, Co-founder and CEO of ADE Digital said “we are appreciative of this recognition. It is a testament of our strides these few years since we found ADE Digital. We believe that this recognition would spur us to do more in the area of animation and top notch studio that would cater for the creativity of Nigerians.”
“For us, it is about putting the user and target audience at the centre of what we do as we design and build digital experiences. This has been the strategy that has driven business growth even for our clients. When we sit at our desks every day, we are creating meaning, simplifying processes, taking out cluster in brand processes for our clients and their consumers with our organically crafted methodology (process) called BRAG™ which is a word we coined for the things we are big on: Budget, Research, Actions and Growth. Take it for what it is, but these words have been our major driver”, Ebia added.
As they develop digital marketing campaigns for Nigerian businesses and brand, ADE has built digital products and platforms such as Eventiso, Sandy amongst others. With less than four years of establishment phenomenon, the company has constantly evolved to have a healthy breed of skilled experts and a unique, thriving business model. ADE Digital is a hybrid of a data-led digital marketing agency and a product development company, situated in the heart of Lagos, Nigeria.
On “Free Digital” Initiative, Samson Aligba CIO and Co – founder added that “We started ADE Digital with a vision to create very tangible value in the digital marketing value chain. In this time, we have worked with clients who have allowed us experiment, explore and deliver measurable value to their brand development & customer engagement activities. “In celebrating the third anniversary, the company is introducing its flagship social initiative, the ‘Free Digital’, which has an overarching objective of further democratizing the use of digital technology tools and resources, to improve human development outcomes across Africa,” Ebia noted.”